No ads. Ever.
No banners, no pop-ups, no "watch this video to continue". The whole screen is yours.
An independent app studio
Simple apps.
No ads.
No tracking.
Pay once.
We build small, useful iPhone apps that do one thing well, respect your privacy, and never ask for a subscription.
The story
We got fed up.
You want a timer. A tracker. A simple tool. What you get is a “free” app that wants your email, your location, your contacts, and a monthly subscription, then fills the gaps with ads and quietly sends your habits to a dozen analytics companies.
We think that's a bad deal. So we started building the apps we actually wanted to use: focused, fast, and on your side.
Privacy first
No accounts, no tracking SDKs, no data brokers. Your data stays on your device.
Pay once
One fair price, and the app is yours. No subscriptions, trials or upsells.
Does one thing
Each app has one job, and it does that job really well. No bloat or feature creep.
Why now
In the age of AI, great single-purpose apps cost a fraction of what they used to.
Building a polished app used to take a big team and a lot of money, and that money had to be paid back with ads, subscriptions and your data. Modern tools let a small studio build focused, well-made apps without that cost. So we can keep them honest.
The old deal
- Free download, paid in data
- Ads on every screen
- £4.99 a month, forever
- Sign up to start
Our deal
- One small payment
- Zero ads
- Yours for good
- Open it and go
The apps
Small tools. Big on respect.
Ringside
Round timer · iPhone
A round timer you can read from across the gym, for boxing, bag work, skipping, HIIT and treadmill sessions. The whole screen becomes the timer: red for work, blue for rest, with a real boxing bell every round.
- Full-screen colour
- Real boxing bell
- Works with the phone locked
- “Siri, start Heavy bag”
More on the way
Every new app follows the same rules: simple, useful, private, pay once.
Fed up with an app too?
Tell us which ad-stuffed, subscription-hungry app you'd like to see done right.
hello@rarelyimpossible.comPrivacy & Terms
Short, because there's not much to say.
The same promises apply to every app we make. Here they are in plain English.
No tracking
No analytics, no advertising SDKs, no fingerprinting, no data brokers.
No accounts
No sign-up and no email. Your data lives on your device.
Your AI, your key
AI features are optional. You bring your own API key, and requests go straight from your device to the provider you choose. We never see them.
Pay once
A one-time App Store purchase. No subscriptions, and updates are free.